1. How to Play – The Competition commences on 01 September 2011 and ends on 30 September 2011 (Period). To qualify as an entrant in the Competition you must be a citizen or permanent resident of South Africa, currently residing in South Africa, and be 18 years old or older at the time of entering the Competition.

To enter the Competition and stand a chance of winning any of the prizes, you must purchase any 2 or more packs of either Kellogg's^® All-Bran^®, Kellogg's^® Rice Krispies^® and/or Kellogg's^® Corn Flakes ("Kellogg's^® Products") and SMS the word "cash" plus the last 4 digits of the barcodes of any 2 Kellogg's^® Products as well as the name of the store where such Kellogg's^® Products were purchased to 32322. Each SMS is charged at R1.00; please obtain the bill payer's permission. Entrants are required to retain their receipt as proof of purchase of the Kellogg's^® Products.

2. Prizes – Entrants stand a chance of winning 1 of 7 shopping vouchers valued at R4000 ("Prizes"). The Prizes are redeemable at the store where the Kellogg's® Products were purchased

3. General – The Kellogg Company of South Africa (Proprietary) limited ("Kellogg SA") and its agencies ("Organisers")are the promoters of the Competition and will interpret the Rules in their sole discretion and reserve the right to amend the Rules at any time. The Organisers, their directors, members, partners, employees, agents, consultants, any other person who directly or indirectly controls or is controlled by them or any supplier of goods and services in connection with the Competition and their spouses, life partners, parents, children, siblings, business partners or associates are not eligible to participate in or enter the Competition. No entry is valid until a validation process determined by the Organisers has taken place.

The winners of the Prizes will be chosen by a lucky draw, to be held on 5th October 2011 at the offices of Kellogg SA. All winners will be notified telephonically by the Organisers within 7 working days after the draw. The winners will be required to redeem their Prize from the specific store at which they entered the competition. The Prizes must be redeemed within 3 months from the date on which the winner had been notified.

In the event of a dispute, the decision of the Organisers will be final and binding and no correspondence will be entered into. By entering the Competition and/or accepting any Prize, the entrants and winners hereby indemnify, release and hold harmless the Organisers (including their subsidiaries, holding companies and affiliates), their directors, employees, agents, suppliers and contractors ("Organiser Parties")from and against any actions, claims and/or liability for injury, loss or damage of any kind resulting in whole or in part, directly or indirectly, from participation in the Competition, and/or the use, acceptance or possession of a Prize. The Organisers may request the winners (at no fee) to be identified, photographed, filmed and the aforegoing to be published in any media, subject to the winners' right to decline participating in any such marketing activities. The Organisers reserve the right to terminate the Competition with immediate effect, without notice. In such event, all entrants hereby waive any rights which they may have against any Organiser Party and acknowledge that they will have no recourse or claim of any nature against the Organiser Parties. The Prizes are not transferable or redeemable for cash. Any Prize not taken up within the 3 months after the winner had been notified, for any reason, will be forfeited. The Organisers reserve the right to substitute any Prize with another prize of similar value. The Organisers are not liable for any technical or administrative failure that may result in an entry not being successfully submitted. Any Prize is accepted by a winner at his/her own risk and the Organisers are not liable, at any time, for any defect in the prizes. Direct all Competition queries to the Kellogg's® Consumer Affairs line on 0860 200 601.